I Make Brands Money.

Jayca Pike                                 

Jayca416@gmail.com ∙ www.linkedin.com/in/jayca-pike 

Over ten years of experience in marketing strategy, team building and management, data analysis, demand generation, paid advertising, project management, and program administration. Highly skilled in developing and implementing strategic business & marketing initiatives. Fosters a culture of cross-functional collaboration and cooperation by establishing clear objectives and channels of communication, thereby increasing efficiency and operational accuracy. Creates team-centric programs to gather feedback and facilitate growth across departments. Proven ability to strengthen client relationships and loyalty, overhaul processes to unlock scale, and commitment to continuous improvement.

Areas of Expertise include:

Digital Marketing Strategy • Ecommerce Launch and Scale • B2B and Ecommerce Demand Generation • Brand Development • Brand Marketing • Rapport-Building • Revenue & Profit Growth • Budget & Resource Allocation • Active Listening • Solving Problems with Data • Cross-Functional Collaboration • Project Management • Sales Enablement • Business Strategy• Go-to-Market strategy • Strategic Planning • Player-Coach • Team Leadership & Management • Tactful Interrogation • Vendor Selection & Management

qualifications

I make my clients and my employers money on every platform you can think of. Period.

Beyond that:

  • Proven leadership ability in directing and motivating a team

  • Proven ability to engage an audience through effective speaking, storytelling, and negotiating tactics

  • Displays a wide understanding of various business models in order to effectively recommend marketing strategies

  • Fluent in the discussion of client company performance and key business milestones

  • Proven work quality, productivity, problem-solving, time management, and collaborative teamwork

  • Understanding of data analysis, accountable metrics, plans, and strategies

  • Proven ability to present to large groups of people with confidence and address challenging questions

Professional Experience

EMBER TRIBE ∙ Remote ∙ Jan 2021 – Present

MARKETING director

Lead brand, content, demand generation, and revenue growth for Breezy HR, an SMB-focused applicant tracking system. Responsible for defining and executing marketing strategy, effective use of $4M+ ad budget, managing cross-functional launches, and creating and overseeing ABM program, content programs, paid media, lifecycle email, and website conversion strategy. Partner closely with Product, Managing Director, and Customer Success to track and improve pipeline performance and activation across channels.

  • Created and executed Breezy’s first customer-led growth interview series and product roadmap, which paved the way for 8+ new paid features and product offerings, now generating over $100k in additional monthly revenue.

  • Launched Onboard, Perform, Match Score, Incognito Apply, Resume Audit, Activity Summary, and Applicant Insights, working across departments to create go-to-market plans that include positioning, sales enablement, landing pages, webinars, lifecycle nurture, and paid campaigns.

  • Increased paid conversion from a monthly average of 2.3% to 6.7% by identifying and resolving onboarding gaps, introducing feature-based pricing, ICP redfinition, and more through data & qualitative analysis in Factors, Salesforce, GA4, Segment, and customer interviews.

  • Drove record trial signups and LTV through segmented PPC, integrating marketing systems, dedicated up market experimentation and finally adoption, competitive targeting, and a new-to-Breezy warm ABM program.

  • Own Breezy’s brand voice across all touchpoints, from landing pages and podcasts to paid campaigns and customer case studies.

EMBER TRIBE ∙ Greensboro, NC ∙ Mar 2018 – Dec 2020

Client services director

  • Ideating, architecting, and overseeing the implementation of a client services strategy that ensures high-quality service, client retention, and year-over-year growth of KPIs.

  • Optimizing performance, development, and cost of delivery by evaluating current client packages, tools, and partnerships, and identifying new service opportunities.

  • Overseeing staffing, development, and performance management of the company’s 30+ team of Digital Strategists and Account Managers.

  • Developing and executing marketing and growth programs across a wide range of clients, industries, and digital channels

  • Providing financial counsel to clients and establishing objectives for marketing spend

  • Driving strategic relationships with clients and outside vendors to achieve target revenue goals

  • Collaborating regularly with company leadership and fellow department leads on ideas related to bringing value to clients and/or suggestions for new or enhanced service offerings.

  • Preparing and contributing to departmental and company budgeting, forecasting, and profit analysis.

Key Accomplishments:

  • Currently driving the agency’s highest profits and lowest client turnover, based on data-driven identification of key accounts to nurture, overarching client trends based on industry and client stage, and top-to-bottom overhaul of SOP for emerging channels

  • Conceived, planned, hired, sold, and grew three new and now profitable services for the agency: Video, SEO, and Email/CRO

BREEZY HR ∙ Jacksonville, FL ∙ Aug 2015 – Mar 2018

Marketing Director

Built and executed a marketing program with full ownership of budgets and channels for a 3-person bootstrapped startup;  developed models and approaches for marketing dollar investment and measurement. Breezy HR was acquired in 2018. 

Key Accomplishments:

  • Developing product marketing, positioning, and buyer personas for Breezy’s newly-launched ATS software

  • Implementing and managing a demand gen program in alignment with sales to deliver qualified leads in support of revenue goals, including marketing automation and lead scoring.

  • Developing integrated GTM plans for new product and feature launches, including pricing, landing page packaging, and supportive content plans, customer success guidebooks, webinars, and paid campaigns.

  • Creating and measuring OKRs for the overall Marketing strategy, as well as individual team members.

VARIOUS ∙ Remote ∙ Feb 2008 – Present

Content, Social Media & Marketing Consultant

Provide consultative services to SaaS, agency, e-commerce, and educational clients, sourcing from both local and online contacts. Responsibilities include tactical paid media execution, market research and recommendations, recruiting and hiring, thought leadership ghostwriting, programmatic management, attribution analysis, and program overhaul, as well as tracking results from all digital media projects both within and outside of purview; overseeing six concurrent projects simultaneously. Ensure adherence to overarching business strategies, selecting, implementing, and managing marketing automation as needed.

BRAND STORY EXPERTS ∙ Bradenton, FL ∙ Feb 2016 – Aug 2016

Digital Marketing Manager

Lead a team of marketing professionals in video marketing, social advertising, and email marketing efforts for clients. Collaborated with clients and executives to outline business strategies and ensure alignment with overarching company objectives and brand strategies. Directed paid social media as well as content strategy for target SEO and owned media initiatives, building audiences, engagement, and pipeline. Responsible for budget and pipeline forecasting, lifecycle marketing.

Key Accomplishments:

  • Established funnel, remarketing, video metrics, and data-driven culture for clients and internal reporting procedures, leading to streamlined reporting and greater agency transparency and trust

JMX BRANDS ∙ Sarasota, FL ∙ Feb 2013 – Feb 2016

DIGITAL Marketing Manager

Played an integral role on a newly forming team, developing ad strategy, email strategy, content, and creative that supported a fast-growing e-Commerce brand.

Key Accomplishments:

  • Planning and executing conversion-focused marketing strategies

  • Owning the content calendar, closely aligning initiatives and channels so that JMX communicates the same messages at key moments; utilizing organic and paid channels to amplify those messages

  • Working closely with Founder & Marketing Manager to evolve brand positioning and messaging, and ensure all campaigns are in alignment with our positioning

Education & Training

Bachelor of Science in Communication: Marketing, Advertising & Public Relations

EMERSON COLLEGE | Boston, MA

Inbound Marketing Certification, PresenT

Conversion Funnel Mastery, Present

Google Analytics, Present

Google Adwords, Present  

Facebook Blueprint, Present

Publications

Creator/Writer, Zapier Blog, zapier.com/blog

Editor/Publisher/Copywriter, #HireLearning, hirelearning.breezy.hr

Editor/Copywriter, https://blog.embertribe.com/

 





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