I help meaningful brands find and delight their unique audience.

I create, share, and measure the impact of multi-channel marketing efforts that connect, excite, inform, and entertain.

And sometimes I do a little photography  😉

 

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Content

 Expect less fluff, more strategy; less filler, more revenue; fewer lead magnets, more engaged audience members. 

Editor, publisher, nerd, copywriter.

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work experience

An audience-focused and ROI-driven marketing professional with a thorough understanding of all 19 channels of traction, I'm similarly versed in product marketing, customer journeys, value props, CRO, strategy, and more.

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more about me

Totally understand that I should put a longer picture in here, but it wasn't in the cards {polite shrug}.

You'll discover that I similarly transparent about #AllTheThings. 👇

1. MAKE AN HONEST FIRST IMPRESSION

Or, don't be the personal/professional/branding equivalent of clickbait. I use honey to catch flies, emoji to make friends 🙌 , strong opinions and stronger data to make my points, and believe optimism ≠ stupidity. 

Please note: I still don't know everything, and that's fantastic.

2. SEARCH FOR EMBRACEABLE THINGS.

People. Ideas. Other peoples' ideas. Problems. New thinking. Timeless thinking. People. 

4. TEST. OPTIMIZE. TEST

And no one thinks that the point of testing is to never be wrong.  

6. PRACTICE EFFECTIVE HABITS 

8. EVERYTHING IN MODERATION

3. CARE HARD

Not everything I've done on the Internets is perfect anymore, but I've worked my tail off for it in every instance.

5. SHARE EARLY & MUCH

7. ASK. CURIOSITY RULES ALL RULES