Hands-on management for Meta, Google, Amazon, TikTok and Microsoft Ads. 15+ years in. You work with me, not a junior.
With me, the person on the sales call is the person in your ad account. Every week, for as long as we work together.
Andromeda changed how Meta decides who sees your ads. Tight audiences and five ads per ad set stall out now. I rebuild around fewer campaigns, broad targeting and a lot more creative variety.
I pull the channel report, find out how much of it is brand traffic you’d get anyway, set exclusions, and test AI Max on one campaign before it touches the rest.
Meta, Google and GA4 all want credit for the same sale. I fix tracking first (CAPI, GTM, server-side, offline conversions from your CRM) so every decision after that is based on real data.
A number without a story is a guess. Here’s what changed and what I did to change it.
I cut the creative that was eating budget, restructured the campaigns and set up a real testing plan.
New paid media strategy and a full bid management overhaul.
From about 9% to about 16% after a funnel and landing page rebuild plus an analytics cleanup.
Better tracking showed where the money was going to waste. We cut it and performance went up. Install better tracking, folks.
Client accounts from $45K to $850K a month, with a team of 50+ strategists and specialty leads behind them.
Want the full story on any of these? Ask me on a call. I’ll walk you through what I did and what I’d change if I did it again today.
Pulled from real emails and Slack threads. One of these founders introduced me to another. Two clients came back after pausing their ads.
“I have been working with Jayca for a while now as my ad buyer, e-commerce therapist, and all things related on the marketing side.”
“I’m taking your ‘creative diversity’ need very seriously, and we’re doing a lot of creative that’s way different than before.”
“I would love to connect with you to pick up where we left off in the spring. Hoping you have time to take [us] back on.”
The playbook from two years ago doesn’t work anymore. Here’s the current one.
Broad targeting, consolidated campaigns, and creative with real variety: new angles, formats and hooks, not ten versions of one ad. A separate testing lane so new ads get a fair shot against old winners.
Exact and phrase match where intent matters. Performance Max with brand exclusions and channel reporting. AI Max tested on one campaign first. Demand Gen and YouTube once the creative is ready.
Sponsored Products, Brands and Display, managed to TACoS and margin instead of ACoS alone. Search term harvesting every week, and retail readiness checks before we spend.
Spark Ads and creator-style creative that looks like it belongs in the feed. Smart+ when the conversion data can support it.
Cheaper clicks for a lot of B2B and older buyers. I import from Google with care, then fix what the import breaks.
Meta CAPI, GA4, GTM, server-side tagging and offline conversions from your CRM, Salesforce included. If the data is wrong, every decision after it is wrong.
Also: YouTube, LinkedIn, Pinterest and Reddit, when they fit the plan.
I get access, check your tracking and go through every campaign. You get a written plan: what’s broken, what’s working, and what I’d change first.
Tracking repairs, restructure, new creative tests. The obvious problems get fixed in week one. I don’t wait a month to touch them.
Weekly check-ins and a monthly report in plain English: what I changed, why, and what it did to your cost and revenue.
I run the accounts, the testing and the reporting. Best fit for brands spending $20K or more a month on ads.
You have a team or an agency. I set the strategy, review the work and hold everyone to the numbers.
A full teardown of your accounts and tracking, with a ranked plan you can hand to anyone.
You own everything.Every ad account, pixel and dashboard stays in your name. I never hold logins hostage.
You hear from me first.If something breaks or a test flops, you find out from me before you find it in a report.
I’ll tell you when to spend less.My job is profit, not a bigger budget to manage.
The ROAS in Ads Manager is not your ROAS.Platforms grade their own homework. I’ll show you how I check it against your actual revenue.
Most accounts need fewer campaigns and more creative.Splitting budget ten ways starves the algorithm. Feeding it new ideas is what moves results now.
If you can’t tell me your margin, I can’t tell you your target CPA.That’s fine. We’ll work it out together before we spend a dollar on scaling.
Your platform rep is a nice person whose job is getting you to spend more.Some of their advice is good. I’ll tell you which parts.
I’ve been running paid media for more than 15 years. I started out building campaigns, then ran an agency floor of 50+ strategists and specialty leads on accounts spending up to $850K a month, then led marketing in-house.
I still build campaigns myself. It’s the part of the job I like best, and it’s why my clients don’t get handed off to someone they’ve never met.
I run my consulting through Java LLC from the Lakes Region of New Hampshire, and I keep my client list small on purpose so each account gets my full attention.
Off the clock, I show Giant Schnauzers in AKC conformation and performance events. Same instinct as the day job: preparation, presentation, 1% better every run. The algorithms listen to me a little better than these guys do 😉
Send me the basics. I reply within one business day with a few questions or a clear answer on whether I’m the right fit.
Send me a message there and we’ll keep everything on Upwork until a contract is in place.
See my Upwork profilePrefer email? jayca416@gmail.com