I create, share, and measure the impact of multi-channel marketing efforts that connect, excite, inform, entertain, and multiply the investment.
(And I’m not afraid of the iOS updates, OR the cookie-pocolypse) 😉
TEAM LEADERSHIP
As a former over-achieving individual contributor, I’ve now been lucky enough to excel as a coach, mentor, and cheeleader for the development, management, and leadership of high-performance teams of up to 30 .
Marketing Sorcery
A holistic and ROI-driven marketing professional with a thorough understanding of all 19 channels of traction for e-commerce and SaaS, I'm versed in product marketing, customer journeys, value props, CRO, unit economics, and more.
more about me
Totally understand that I should put a longer picture in here, but it wasn't in the cards {polite shrug}.
You'll discover that I similarly transparent about #AllTheThings. 👇
1. MAKE AN HONEST FIRST IMPRESSION
Or, don't be the personal/professional/branding equivalent of clickbait. I use honey to catch flies, emoji to make friends 🙌 , strong opinions and stronger data to make my points, and believe optimism ≠ stupidity.
Please note: I still don't know everything, and that's fantastic.
2. SEARCH FOR EMBRACEABLE THINGS.
People. Ideas. Other peoples' ideas. Problems. New thinking. Timeless thinking. People.
4. TEST. OPTIMIZE. TEST
And no one thinks that the point of testing is to never be wrong.
6. PRACTICE EFFECTIVE HABITS
8. EVERYTHING IN MODERATION
3. CARE HARD
Not everything I've done on the Internets is perfect anymore, but I've worked my tail off for it in every instance.